CIAO!
Since the last time I already started with Marimekko, the great finnish design company, I will continue by discussing Marimekko's collaboration with a swedish fashion company H&M. Last summer H&M launched a whole line of clothes designed by Marimekko. The designes used in fabrics were not nothing new from Marimekko but the designs of clothes were naturally following the newest trends and were aimed to fashionalble young people. The designs H&M used were five different ones from 1950s, 1960s and 1970s. The companies described the line as "happily fresh, like an injection of vitamins".
By agreeing to do this collaboration with H&M, Marimekko also got lots of advantages from it. Firstably, since Marimekko is mostly known from its classic designs and clothes aimed for mostly middle-aged people, H&M clearly changed their image a bit younger. Since H&M is clearly one of the most trendy fashion houses in the world, it helped Marimekko to promote its products also for young people. This act made Marimekko more trendy than in years.
Also, even though Marimekko is well-known company and has expanded to many different countries, H&M made it even more known worldwide. The line of clothes by H&M was presented in 28 different countries. If Marimekko would have done this by itself, it would have taken lot more energy, money and time. By collaborating with H&M Marimekko managed to introduce its designs for wide variety of consumers in a short time.
As I previously presented you the most known desgn, Unikko fabric, by Marimekko, the question rises, if this design was part of the collection made for H&M. The answer is NO. Neither, H&M not Marimekko didn't want to include this design in the collection. H&M didn't even suggest getting the design in the line and Marimekko thinks, people may be even a bit bored with the design since, at least in Finland, it has been shown so much.
Since the last time I already started with Marimekko, the great finnish design company, I will continue by discussing Marimekko's collaboration with a swedish fashion company H&M. Last summer H&M launched a whole line of clothes designed by Marimekko. The designes used in fabrics were not nothing new from Marimekko but the designs of clothes were naturally following the newest trends and were aimed to fashionalble young people. The designs H&M used were five different ones from 1950s, 1960s and 1970s. The companies described the line as "happily fresh, like an injection of vitamins".
By agreeing to do this collaboration with H&M, Marimekko also got lots of advantages from it. Firstably, since Marimekko is mostly known from its classic designs and clothes aimed for mostly middle-aged people, H&M clearly changed their image a bit younger. Since H&M is clearly one of the most trendy fashion houses in the world, it helped Marimekko to promote its products also for young people. This act made Marimekko more trendy than in years.
Also, even though Marimekko is well-known company and has expanded to many different countries, H&M made it even more known worldwide. The line of clothes by H&M was presented in 28 different countries. If Marimekko would have done this by itself, it would have taken lot more energy, money and time. By collaborating with H&M Marimekko managed to introduce its designs for wide variety of consumers in a short time.
As I previously presented you the most known desgn, Unikko fabric, by Marimekko, the question rises, if this design was part of the collection made for H&M. The answer is NO. Neither, H&M not Marimekko didn't want to include this design in the collection. H&M didn't even suggest getting the design in the line and Marimekko thinks, people may be even a bit bored with the design since, at least in Finland, it has been shown so much.
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