Friday, September 26, 2008

Post 4. Marimekko and the fight for the Unikko-design with Dolce&Gabbana


Ciao everyone!

Today I want to introduce you very famous Finnish company, Marimekko. It is a company founded in the 1950s and from there on, it has been one of the most succesfull finnish design companies. The most famous design of Marimekko is Unikko-fabric, which is designed by Maija Isola in 1964. Ironicly, the fabric was designed right after the CEO at that time had announced that the company is never going to design flower fabrics. As a protest for that statement Maija Isola then designed the fabric, from which became a huge success. At this time it is still the most known design of Marimekko and now it is probably more famous than ever. The company owns the patent rights to the use of the Unikko-design.

In June 2008 Dolce&Gabbana had used Unikko-fabric in some of their clothes, for example in shorts and skirts. According to Marimekko, Dolce&Gabbana had used the design without the permission of company. Dolce&Gabbana has applied for the cancellation of the patent for Marimekko's red Unikko-fabric.

It is really interesting to follow the battle of these two companies: Dolce&Gabbana being one of the biggest fashion companies in the world and Marimekko having such a strong position in the world of designing fabrics. The time will show, how this dispute will be solved. However, as a finnish person, my personal opinion is that Marimekko should be justified to keep the Unikko-fabric for itself. Not less because it is really the design which has raised Marimekko to the position, where it is at the moment.



On the right side is a dress from Dolce&Gabbana and on the left side a jacket of Marimekko.
The similarity of the designs is not debatable.

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