Hi all,
Now I want to introduce you the proud of Finland. The company is the most succesful finnish company which has ever existed. As many of you may already know, the company is called Nokia. And no, it is not from japan! Nokia-name comes from a small city in Finland - Nokia - where the company was born. First producing many other things such as rubber boots or televisions, Nokia introduced its first portable mobile phone for GSM networks in year 1992., which is seen in the picture above (model Nokia 1011). After that the growth rate of the market has been extremely high. Now Nokia is for sure the most known mobile phone producer in the world. The strenghts are basically the wide product range and the design which in this case means both, the aesthetics as well as the easy-to-use-feature. So Nokia produces mobile phones for every price category and for every different demand. Also the phones are designed to be as easy to use as possible.
At Nokia, design is the fundamental building block of the brand. It is central to their product creation and it is a core competence integrated into the entire company. Nokia is a global company, which employs designers from different cultures and backgrounds, representing the needs and desires of people all around the world. Nokia design works as a global network of multi-disciplinary teams. Together with consumer research, marketing, engineerking and technology experts, they explore and create solutions where design, technology and ease of use are combined. They give physical presence, identifiable characteristics and a contemporary look to the Nokia brand.
A mobile phone, device or enhancement is much more than a piece of electronics: it is a personal object. You keep it close to you, you tell it personal and intimate things, you use it when and where you want. It reflects your mood and personality and is in tune with your interests and attitudes. All of this separates it from the world of wired products, fixed locations and the convetions of how things have been done. All this makes it an object that embraces innovation and design and is a reflection of the changing lives we live.
Throughout history, craftsmen and designers have strived to produce objects, which satisfy both our functional and emotional needs. Achieving this human need with real balance and harmony continues to be a driver and inspiration to Nokia's designers. This approach has allowed Nokia to lead design innovation within the mobile phone industry. Nokia designs products for a broad portfolio, addressing the needs of different markets and users, and encompassing different technologies and protocols. The look of each Nokia device is the result of a combined creative and functional mission.The end-result is a unified and harmonious solution matching emerging user needs with various evolving technologies.
Less than a decade ago all mobile phones were black. Then Nokia introduced color to the priducts and everything changed. The mobile phone suddenly became the statement of one's personal style, communicating more about the owner's identity than any electronic product had before. Nokia was the first company to introduce removable covers, enabling people to personalize the look of their phone in seconds. Continuing to pioneer new forms of personalization and communication Nokia introduced ring tones, graphics, downloadable applications, text messaging, and multimedia messaging between devices.
The future will continue to bring further convergent digital capabilities to a variety of new mobile devices, each with different primary functionality. It will increasingly be about personal preferences, and the devices will be tailored to meet individual style, communication, services and entertainment needs. Nokia's design principles remain as relevant to this future vision for Nokia as they do today, and combined with the Nokia brand attributes, will continue to guide them.
In my next post, I am going to write about Nokia's answer to the Apple's iPhone, Music Xpress mobile phone. Till then I wish you all a plesent weekend!! CIAOO!
Now I want to introduce you the proud of Finland. The company is the most succesful finnish company which has ever existed. As many of you may already know, the company is called Nokia. And no, it is not from japan! Nokia-name comes from a small city in Finland - Nokia - where the company was born. First producing many other things such as rubber boots or televisions, Nokia introduced its first portable mobile phone for GSM networks in year 1992., which is seen in the picture above (model Nokia 1011). After that the growth rate of the market has been extremely high. Now Nokia is for sure the most known mobile phone producer in the world. The strenghts are basically the wide product range and the design which in this case means both, the aesthetics as well as the easy-to-use-feature. So Nokia produces mobile phones for every price category and for every different demand. Also the phones are designed to be as easy to use as possible.
At Nokia, design is the fundamental building block of the brand. It is central to their product creation and it is a core competence integrated into the entire company. Nokia is a global company, which employs designers from different cultures and backgrounds, representing the needs and desires of people all around the world. Nokia design works as a global network of multi-disciplinary teams. Together with consumer research, marketing, engineerking and technology experts, they explore and create solutions where design, technology and ease of use are combined. They give physical presence, identifiable characteristics and a contemporary look to the Nokia brand.
A mobile phone, device or enhancement is much more than a piece of electronics: it is a personal object. You keep it close to you, you tell it personal and intimate things, you use it when and where you want. It reflects your mood and personality and is in tune with your interests and attitudes. All of this separates it from the world of wired products, fixed locations and the convetions of how things have been done. All this makes it an object that embraces innovation and design and is a reflection of the changing lives we live.
Throughout history, craftsmen and designers have strived to produce objects, which satisfy both our functional and emotional needs. Achieving this human need with real balance and harmony continues to be a driver and inspiration to Nokia's designers. This approach has allowed Nokia to lead design innovation within the mobile phone industry. Nokia designs products for a broad portfolio, addressing the needs of different markets and users, and encompassing different technologies and protocols. The look of each Nokia device is the result of a combined creative and functional mission.The end-result is a unified and harmonious solution matching emerging user needs with various evolving technologies.
Less than a decade ago all mobile phones were black. Then Nokia introduced color to the priducts and everything changed. The mobile phone suddenly became the statement of one's personal style, communicating more about the owner's identity than any electronic product had before. Nokia was the first company to introduce removable covers, enabling people to personalize the look of their phone in seconds. Continuing to pioneer new forms of personalization and communication Nokia introduced ring tones, graphics, downloadable applications, text messaging, and multimedia messaging between devices.
The future will continue to bring further convergent digital capabilities to a variety of new mobile devices, each with different primary functionality. It will increasingly be about personal preferences, and the devices will be tailored to meet individual style, communication, services and entertainment needs. Nokia's design principles remain as relevant to this future vision for Nokia as they do today, and combined with the Nokia brand attributes, will continue to guide them.
In my next post, I am going to write about Nokia's answer to the Apple's iPhone, Music Xpress mobile phone. Till then I wish you all a plesent weekend!! CIAOO!
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